Working with Juno Lighting to redefine the brand image of their Trac lighting sector was a task that encapsulated vast aspects of the Juno communications plan. From image and voice to detailed information architecture and photographic and diagrammatic styles. Everything was reevaluated and retooled for the modern marketplace.
Working side-by-side with marketing, product managers and the industrial design department, we created a updated visual language that could be immediately embraced by the Juno core customer set: architects, design/builders, lighting specifier and the distribution channel of lighting products.
Stakeholder alignment, product architecture review and realignment, product information hierarchy, visual architecture, product catalogs and collateral, advertising, financial reporting, product and lifestyle photography, vendor management