AONL needed to refresh its brand identity to comply with a new set of comprehensive guidelines from The American Hospital Association. Working in compliance with this rigid set of guidelines, a new brand identity was created to give the organization a distinctive look within the portfolio of subsidiaries. An arrow motif works as the foundation of the system, influencing patterns, layout structures and photography use.

Services Performed

Identity; visual expression; marketing collateral; digital art direction; exhibit design; event branding and support