Mercy Hospital has been keeping Chicago healthy for over 157 years. Because of the changing demographics surrounding the hospital, Mercy required a new approach to their messaging and a refined brand identity. We worked to revamp their image in order to become recognized as the health provider of choice in its service area, as well as to increase market share. Because of the rebranding efforts, Mercy’s voice was reaffirmed to it’s community—a voice that builds off their accessibility, service offering, staff teaching and field leadership.
The development the Mercy First publication provided an ongoing voice to the community, letting them know that Mercy expertise and it’s commitment to provide the best health care in the area was unwavering. While at the same time, expanding Mercy’s voice into the surrounding developing communities.