Northwestern Memorial Hospital is an integrated healthcare system that brings together physicians and researchers from award-winning facilities in the Chicago area. Each of the Northwestern Memorial hospitals has a unique story, but the system shares the same vision. Translating the Northwestern Memorial values, commitment and voice throughout the various physician groups was the goal of creating this easy-to-use brand guidelines system.

Services Performed:
Identity extension, identity and brand standards, standards guide, materials selection, image library development, collateral support.