Mercy Hospital has been keeping Chicago healthy for over 160 years. Because of the changing demographics surrounding the hospital, Mercy required a new approach to their messaging and a refined brand identity. We worked with Mercy to revamp their image in order to become recognized as the health provider of choice in its evolving service area, as well as to increase market share. Mercy’s voice was reaffirmed to its community—a voice that builds off their accessibility, service offering, staff teaching and field leadership.
To aid patient access to information Mercy created a electronic portal for patient access to their health information, allowing them and their support team to keep current on treatment, results and next steps.