Midtown Athletic Club

Midtown began as a single tennis club in Chicago and has grown to become a leader in the upscale tennis and fitness club industry. Comprised of eight magnificently appointed clubs throughout the U.S. and Canada, Midtown combines health and wellness with community and personal attention in an environment designed to build memories as much as it does muscles.

Services performed:
Brand consolidation, transitional identity and brand guidelines, final unified brand identity and expression, marketing, business and sales support collateral, electronic communications.