Mercy Hospital & Medical Center

Mercy Hospital has been keeping Chicago healthy for over 160 years. Because of the changing demographics surrounding the hospital, Mercy required a new approach to their messaging and a refined brand identity. We worked with Mercy to revamp their image in order to become recognized as the health provider of choice in its service area, as well as to increase market share. Since 2002, we have developed cross-platform communications for Mercy. Mercy’s voice was reaffirmed to its community—a voice that builds off their accessibility, service offering, staff teaching and field leadership.

Services performed:
Identity and image review; identity development and extension; brand development; marketing, sales and business collateral; electronic communication; website review, art direction and development; service line microsites; product and service branding and support; advertising; publication design and production; umbrella corporate identity; special exhibit design; service line collateral architecture and templates