When McDonald’s wanted to communicate the benefits of a new online automatic replenishment system to their retail owner/operators, they asked us to create a printed brochure to clearly explain and illustrate the complex process. So engaging was the solution that McDonald’s returned for more –  enlisting us to design a 220 ft x 12 ft comprehensive trade presence for the program at the McDonald’s Worldwide Convention in Las Vegas. The message was clear, corporate loved the engaging tone and the retail owner/operators completely understood the benefits.